Go Anywhere,Get anything
Uber Brand Marketing Partnership
Brand Marketing Partnership
A campaign platform design that reflects a true partnership while respecting the integrity of both brands.
Platform Principles
01
Balance two brand identities while maintaining a clear representation of both.
02
Depict the partnership journey prominently beginning with Uber and ending with the partner reward benefit.
03
Create a scaleable visual design system that works across large and small media formats.
20+ Partners
Distinct Brand Assets
Brand Assets
Circle + Square
The Journey Line
3D Iconography
Color Pallet
Uber Black
Uber White
Uber One Gold
Uber Eats Green
Illustration
Photography
Partnership Platform
UBER x LIVELO
Platform Headline
Take Uber!
Uber
Earn Livelo points.
Livelo
Partnership Balance
80
20
Uber DBAs*
Livelo DBAs*
20% Color Pallet20% 3D Icon20% Illustration 20% Journey Line
10% Color Pallet10% Plus
* DBAs: Digital Brand Assets
Illustration Library
Crop Options
Deliverables
Partnership Platform
UBER x REVOLUT
Platform Headline
Maximize every momentwith Uber
Uber
and Revolut Pay.
Revolut
Partnership Balance
60
40
Uber DBAs*
Revolut DBAs*
20% Color Pallet20% Moments10% Circle Square10% Journey Line
15% Color Pallet15% App Moment10% Hexagon
* DBAs: Digital Brand Assets
System Elements
Uber Circle + Square
Uber Moment
Revolut Moment
Revolut Hexagon
Uber Black
Uber White
Uber One Gradient
Uber Eats Green
Revolut Blue
Revolut Gradient
Image Library
Deliverables
Partnership Platform
UBER x FLIPKART
Platform Headline
Go anywhere,
Uber
get SuperCoins.
Flipkart
System Elements
Uber 3D Icon
Uber Illustration
Livelo Plus
Uber Black
Uber White
Uber One Gradient
Uber Eats Green
Livelo Magenta
Partnership Balance
60
40
Uber DBAs*
Flipkart DBAs*
30% Moments20% Color Pallet10% 3D Icons
20% SuperCoin15% S-Frame5% Color Pallet
* DBAs: Digital Brand Assets
System Elements
UberMoment
Uber 3D Icons
FlipkartS-Frame
FlipkartSuperCoin
Uber Black
Uber White
Uber Orange
Flipkart Yellow
Flipkart Blue
Image Library
Deliverables
Partnership Platform
UBER x SPOTIFY
Platform Headline
Save
Uber
out loud.
Spotify
Partnership Balance
60
40
Uber DBAs*
Spotify DBAs*
30% Moments20% Color Pallet5% Uber One5% 2D Icon
20% Color Pallet20% Equalizer
* DBAs: Digital Brand Assets
System Elements
Uber 2D Icon
Uber Moment
Spotify Equalizer
Uber Black
Uber White
Uber One Gradient
Spotify Green
Image Library
Deliverables
Partnership Platform
UBER x FLYINGBLUE
Platform Headline
From everyday
Uber
to getaway.
FlyingBlue
Partnership Balance
70
30
Uber DBAs*
FlyingBlue DBAs*
40% Moments20% Color Pallet10% 3D Icons
20% Destination5% Color Pallet5% Gradient Sky
* DBAs: Digital Brand Assets
System Elements
Uber Circle + Square
Uber 3D Icon
Uber Moment
FlyingBlue Destination
Uber Black
Uber White
Uber One Gradient
Uber Eats Green
FlyingBlue
Image Library
Deliverables
Uber x Delta Closing Bell
NYSE TAKEOVER
Boardroom Arches
2 Broad Street Media Walls
Boardroom Anteroom
Digital Takeover
Concept Insitu
Launch
Go Anywhere,Get Anything
Uber Brand Marketing Partnership
Brand Marketing Partnership
A campaign platform design that reflects a true partnership while respecting the integrity of both brands.
Platform Principles
01
Balance two brand identities while maintaining a clear representation of both.
02
Depict the partnership journey prominently beginning with Uber and ending with the partner reward benefit.
03
Create a scaleable visual design system that works across large and small media formats.
20+ Partners
Distinct Brand Assets
Brand Assets
Circle + Square
The Journey Line
3D Iconography
Color Pallet
Uber Black
Uber White
Uber One Gold
Uber Eats Green
Illustration
Photography
Partnership Platform
UBER x LIVELO
Platform Headline
Take Uber!
Uber
Earn Livelo points.
Livelo
Partnership Balance
80
20
Uber DBAs*
Livelo DBAs*
20% Color Pallet20% 3D Icon20% Illustration 20% Journey Line
10% Color Pallet10% Plus
* DBAs: Digital Brand Assets
System Elements
Uber 3D Icon
Uber Illustration
Livelo Plus
Uber Black
Uber White
Uber One Gradient
Uber Eats Green
Livelo Magenta
Illustration Library
Crop Options
Deliverables
Push Notification
RING(Medium)
RING(Small)
Out Of Home
Partnership Platform
UBER x REVOLUT
Platform Headline
Maximize every momentwith Uber
Uber
and Revolut Pay.
Revolut
Partnership Balance
60
40
Uber DBAs*
Revolut DBAs*
20% Color Pallet20% Moments10% Circle Square10% Journey Line
15% Color Pallet15% App Moment10% Hexagon
* DBAs: Digital Brand Assets
System Elements
Uber Circle + Square
Uber Moment
Revolut Moment
Revolut Hexagon
Uber Black
Uber White
Uber One Gradient
Uber Eats Green
Revolut Blue
Revolut Gradient
Deliverables
Push Notification
RING(Medium)
RING(Small)
Image Library
Partnership Platform
UBER x FLIPKART
Platform Headline
Go anywhere,
Uber
get SuperCoins.
Flipkart
Partnership Balance
60
40
Uber DBAs*
Flipkart DBAs*
30% Moments20% Color Pallet10% 3D Icons
20% SuperCoin15% S-Frame5% Color Pallet
* DBAs: Digital Brand Assets
System Elements
UberMoment
Uber 3D Icons
FlipkartS-Frame
FlipkartSuperCoin
Uber Black
Uber White
Uber Orange
Flipkart Yellow
Flipkart Blue
Image Library
Deliverables
Push Notification
RING(Medium)
RING(Small)
Partnership Platform
UBER x SPOTIFY
Platform Headline
Save
Uber
out loud.
Spotify
Partnership Balance
60
40
Uber DBAs*
Spotify DBAs*
30% Moments20% Color Pallet5% Uber One5% 2D Icon
20% Color Pallet20% Equalizer
* DBAs: Digital Brand Assets
System Elements
Uber 2D Icon
Uber Moment
Spotify Equalizer
Uber Black
Uber White
Uber One Gradient
Spotify Green
Image Library
Deliverables
Push Notification
RING(Medium)
RING(Small)
Partnership Platform
UBER x FLYINGBLUE
Platform Headline
From everyday
Uber
to getaway.
FlyingBlue
Partnership Balance
70
30
Uber DBAs*
FlyingBlue DBAs*
40% Moments20% Color Pallet10% 3D Icons
20% Destination5% Color Pallet5% Gradient Sky
* DBAs: Digital Brand Assets
System Elements
Uber Circle + Square
Uber 3D Icon
Uber Moment
FlyingBlue Destination
Uber Black
Uber White
Uber One Gradient
Uber Eats Green
FlyingBlue
Image Library
Deliverables
Push Notification
RING(Medium)
RING(Small)
Uber x Delta Closing Bell
NYSE TAKOVER
Boardroom Arches
2 Broad Street Media Walls
Boardroom Anteroom
Digital Takeover
Concept Insitu
Launch
Go Anywhere,Get Anything
Uber Brand Partnership Marketing
Brand Marketing Partnership
A campaign platform design that reflects a true partnership while respecting the integrity of both brands.
Platform Principles
01
Balance two brand identities while maintaining a clear representation of both.
02
Depict the partnership journey prominently beginning with Uber and ending with the partner reward benefit.
03
Create a scaleable visual design system that works across large and small media formats.
20+ Partners
Distinct Brand Assets
Brand Assets
Circle + Square
The Journey Line
3D Iconography
Color Pallet
Uber Black
Uber White
Uber One Gold
Uber Eats Green
Illustration
Photography
Partnership Platform
UBER x LIVELO
Platform Headline
Take Uber!
Uber
Earn Livelo points.
Livelo
Partnership Balance
80
20
Uber DBAs*
Livelo DBAs*
20% Color Pallet20% 3D Icon20% Illustration 20% Journey Line
10% Color Pallet10% Plus
* DBAs: Digital Brand Assets
System Elements
Uber 3D Icon
Uber Illustration
Livelo Plus
Uber Black
Uber White
Uber One Gradient
Uber Eats Green
Livelo Magenta
Illustration Library
Crop Options
Deliverables
Push Notification
Rider In-App Messaging(Medium)
Rider In-App Messaging(Small)
Out Of Home
Section Eyebrow
UBER x REVOLUT
Platform Headline
Maximize every moment with Uber
Uber
and Revolut Pay.
Revolut
Partnership Balance
60
40
Uber DBAs*
Revolut DBAs*
20% Color Pallet20% Moments10% Circle Square10% Journey Line
15% Color Pallet15% App Moment10% Hexagon
* DBAs: Digital Brand Assets
System Elements
Uber Circle + Square
Uber Moment
Revolut Moment
Revolut Hexagon
Uber Black
Uber White
Uber One Gradient
Uber Eats Green
Revolut Blue
Revolut Gradient
Deliverables
Push Notification
Rider In-App Messaging(Medium)
Rider In-App Messaging(Small)
Image Library
Partnership Platform
UBER x FLIPKART
Platform Headline
Go anywhere,
Uber
get SuperCoins.
Flipkart
Partnership Balance
60
40
Uber DBAs*
Flipkart DBAs*
30% Moments20% Color Pallet10% 3D Icons
20% SuperCoin15% S-Frame5% Color Pallet
* DBAs: Digital Brand Assets
System Elements
Uber Moment
Uber 3D Icons
Flipkart S-Frame
Flipkart SuperCoin
Uber Black
Uber White
Uber Orange
Flipkart Yellow
Flipkart Blue
Image Library
Deliverables
Push Notification
Rider In-App Messaging(Medium)
Rider In-App Messaging(Small)
Partnership Platform
UBER x SPOTIFY
Platform Headline
Save
Uber
out loud.
Spotify
Partnership Balance
60
40
Uber DBAs*
Spotify DBAs*
30% Moments20% Color Pallet5% Uber One5% 2D Icon
20% Color Pallet20% Equalizer
* DBAs: Digital Brand Assets
System Elements
Uber 2D Icon
Uber Moment
Spotify Equalizer
Uber Black
Uber White
Uber One Gradient
Spotify Green
Image Library
Deliverables
Push Notification
Rider In-App Messaging(Medium)
Rider In-App Messaging(Small)
Partnership Platform
UBER x FLYINGBLUE
Platform Headline
From everyday
Uber
to getaway.
FlyingBlue
Partnership Balance
70
30
Uber DBAs*
FlyingBlue DBAs*
40% Moments20% Color Pallet10% 3D Icons
20% Destination5% Color Pallet5% Gradient Sky
* DBAs: Digital Brand Assets
System Elements
Uber Circle + Square
Uber 3D Icon
Uber Moment
FlyingBlue Destination
Uber Black
Uber White
Uber One Gradient
Uber Eats Green
FlyingBlue
Image Library
Deliverables
Push Notification
Rider In-App Messaging(Medium)
Rider In-App Messaging(Small)
Uber x Delta Closing Bell
NYSE TAKEOVER
Boardroom Arches
2 Broad Street Media Walls
Boardroom Anteroom
Digital Takeover
Concept Insitu
Launch
Go Anywhere,Get Anything
Uber Brand Partnership Marketing
Brand Marketing Partnership
A campaign platform design that reflects a true partnership while respecting the integrity of both brands.
Platform Principles
01
Balance two brand identities while maintaining a clear representation of both.
02
Depict the partnership journey prominently beginning with Uber and ending with the partner reward benefit.
03
Create a scaleable visual design system that works across large and small media formats.
20+ Partners
Distinct Brand Assets
Brand Assets
Circle + Square
The Journey Line
3D Iconography
Color Pallet
Uber Black
Uber White
Uber One Gold
Uber Eats Green
Illustration
Photography
Partnership Platform
UBER x LIVELO
Platform Headline
Take Uber!
Uber
Earn Livelo points.
Livelo
Partnership Balance
80
20
Uber DBAs*
Livelo DBAs*
20% Color Pallet20% 3D Vehicle Icon20% Illustration 20% Journey Line
10% Color Pallet10% Plus
* DBAs: Digital Brand Assets
System Elements
Uber 3D Icon
Uber Illustration
Livelo Plus
Uber Black
Uber White
Uber One Gradient
Uber Eats Green
Livelo Magenta
Illustration Library
Crop Options
Deliverables
Push Notification
Rider In-App Messaging(Medium)
Rider In-App Messaging(Small)
Out Of Home
Partnership Platform
UBER x REVOLUT
Platform Headline
Maximize every moment with Uber
Uber
and Revolut Pay.
Revolut
Partnership Balance
60
40
Uber DBAs*
Revolut DBAs*
20% Color Pallet20% Moments10% Circle Square10% Journey Line
15% Color Pallet15% App Moment10% Hexagon
* DBAs: Digital Brand Assets
System Elements
Uber Circle + Square
Uber Moment
Revolut Moment
Revolut Hexagon
Uber Black
Uber White
Uber One Gradient
Uber Eats Green
Revolut Blue
Revolut Gradient
Deliverables
Push Notification
Rider In-App Messaging(Medium)
Rider In-App Messaging(Small)
Image Library
Partnership Platform
UBER x FLIPKART
Platform Headline
Go anywhere,
Uber
get SuperCoins.
Flipkart
Partnership Balance
60
40
Uber DBAs*
Flipkart DBAs*
30% Moments20% Color Pallet10% 3D Icons
20% SuperCoin15% S-Frame5% Color Pallet
* DBAs: Digital Brand Assets
System Elements
Uber Moment
Uber 3D Iconography
Flipkart S-Frame
Flipkart SuperCoin
Uber Black
Uber White
Uber Orange
Flipkart Yellow
Flipkart Blue
Image Library
Deliverables
Push Notification
Rider In-App Messaging(Medium)
Rider In-App Messaging(Small)
Partnership Platform
UBER x SPOTIFY
Platform Headline
Save
Uber
out loud.
Spotify
Partnership Balance
60
40
Uber DBAs*
Spotify DBAs*
30% Moments20% Color Pallet5% Uber One5% 2D Icon
20% Color Pallet20% Equalizer
* DBAs: Digital Brand Assets
System Elements
Uber 2D Icon
Uber Moment
Spotify Equalizer
Uber Black
Uber White
Uber One Gradient
Spotify Green
Image Library
Deliverables
Push Notification
Rider In-App Messaging(Medium)
Rider In-App Messaging(Small)
Partnership Platform
UBER x FLYINGBLUE
Platform Headline
Frm everyday
Uber
to getaway.
FlyingBlue
Partnership Balance
70
30
Uber DBAs*
FlyingBlue DBAs*
40% Moments20% Color Pallet10% 3D Icons
20% Destination5% Color Pallet5% Gradient Sky
* DBAs: Digital Brand Assets
System Elements
Uber Circle + Square
Uber 3D Icon
Uber Moment
FlyingBlue Destination
Uber Black
Uber White
Uber One Gradient
Uber Eats Green
FlyingBlue
Image Library
Deliverables
Push Notification
Rider In-App Messaging(Medium)
Rider In-App Messaging(Small)
Uber x Delta Closing Bell
NYSE TAKEOVER
Boardroom Arches
2 Broad Street Media Walls
Boardroom Anteroom
Digital Takeover
Concept Insitu
Launch
