Framed In 5G
T-Mobile Brand Vision
Brand Vision
An evergreen brand platform that fuses heritage with a fresh, customer-driven lens keeping it immersive, relatable, and always evolving.
Platform Principles
01
Create brand identity through a flexible, dynamic design system based on iconic elements.
02
Showcase mobile documentary style photography through the lens of our customers.
03
Evolve the brand aesthetic by remixing design system brand elements.
A Flexible, Dynamic Design System
Brand Assets
Primary Logo
T-Digit
Digit
TeleNeo
Color Pallete
Magenta
Black
White
Berry
Dark Grey
Light Grey
System Elements
Frameless
Pattern
Digit Transitions
Neon
Type As Art
Mobile Documentary Style
PHOTOGRAPHY
Some Notable Mentions
04
U.S. Locations
67
UniqueSubjects
140
HoursShooting
20K
PhotographsCaptured
BEAUTIFULLY REMIXED
A Nationwide Launch Across T-Mobile
SIGNATURE STORES
EARLYMOOD BOARDS
Defining Frameless Moments
Framed In 5G
T-Mobile Brand Vision
Brand Vision
An evergreen brand platform that fuses heritage with a fresh, customer-driven lens keeping it immersive, relatable, and always evolving.
Platform Principles
01
Create brand identity through a flexible,dynamic design system based on iconic elements.
02
Showcase mobile documentary style photography through the lens of our customers.
03
Evolve the brand aesthetic by remixing design system brand elements.
A Flexible, Dynamic Design System
Brand Assets
Primary Logo
T-Digit
Digit
TeleNeo
Color Pallete
Magenta
Black
White
Berry
Dark Grey
Light Grey
System Elements
Frameless
Pattern
Digit Transitions
Neon
Type As Art
Mobile Documentary Style
PHOTOGRAPHY
Some Notable Mentions
04
U.S. Locations
67
Unique Subjects
140
Hours Shooting
20K
Photographs Captured
BEAUTIFULLY REMIXED
A Nationwide Launch Across T-Mobile
SIGNATURE STORES
EARLYMOOD BOARDS
Defining Frameless Moments
Framed In 5G
T-Mobile Brand Vision
Brand Vison
An evergreen brand platform that fuses heritage with a fresh, customer-driven lens keeping it immersive, relatable, and always evolving.
Platform Principles
01
Create brand identity through a flexible, dynamic design system based on iconic elements.
02
Showcase mobile documentary style photography through the lens of our customers.
03
Evolve the brand aesthetic by remixing design system brand elements.
A Flexible, Dynamic Design System
Brand Assets
Primary Logo
T-Digit
Digit
TeleNeo
Color Pallete
Magenta
Black
White
Berry
Dark Grey
Light Grey
System Elements
Frameless
Pattern
Digit Transitions
Neon
Type As Art
Mobile Documentary Style
PHOTOGRAPHY
Some Notable Mentions
04
U.S. Locations
67
Unique Subjects
140
Hours Shooting
20K
Photographs Captured
BEAUTIFULLY REMIXED
A Nationwide Launch Across T-Mobile
SIGNATURE STORES
EARLYMOOD BOARDS
Defining Frameless Moments
Framed In 5G
T-Mobile Brand Vision
Brand Vision
An evergreen brand platform that fuses heritage with a fresh, customer-driven lens keeping it immersive, relatable, and always evolving.
Platform Principles
01
Create brand identity through a flexible, dynamic design system based on iconic elements.
02
Showcase mobile documentary style photography through the lens of our customers.
03
Evolve the brand aesthetic by remixing design system brand elements.
A Flexible, Dynamic Design System
Brand Assets
Primary Logo
T-Digit
Digit
TeleNeo
Color Pallete
Magenta
Black
White
Berry
Dark Grey
Light Grey
System Elements
Frameless
Pattern
Digit Transitions
Neon
Type As Art
Mobile Documentary Style
PHOTOGRAPHY
Some Notable Mentions
04
U.S. Locations
67
Unique Subjects
140
Hours Shooting
20K
Photographs Captured
BEAUTIFULLY REMIXED
A Nationwide Launch Across T-Mobile
SIGNATURE STORES
EARLYMOOD BOARDS
Defining Frameless Moments
