5G Built To Lead
T-Mobile Las Vegas F1 Retail Takeover
F1 Retail Takeover
An immersive brand experience within the T-Mobile Signature Store that captures the energy surrounding the 2023 Formula 1 Las Vegas Grand Prix.
Platform Principles
01
Create a bold, cohesiveF1-inspired design system that comes to life across the retail experience.
02
Maintain visual cohesion across physical and digital touch points.
03
Convey the energy of both the Vegas Grand Prix and T-Mobile’s 5G Network.
F1 Inspired Design System
System Elements
T-Digit
Chevron Texture
Chevron Pattern
TeleNeo
Chrome Texture
Neon Effect
Light Streaks
Color Pallet
Magenta
Black
White
Wall Bay Panels
T-Digit
Messaging
Texture
Pattern
Accessory Panels
F1 Helmets
T-Mobile Las Vegas Signature Store
F1 Grand Prix
Retail Takeover
A High Speed
Digital Experience
A Remote Controlled
5g Race Track
Figure-8 Track
VROMBR RC Livery
F1 Simulator
Livery Design
5G Built to Lead
T-Mobile Las Vegas F1 Retail Takeover
F1 Retail Takeover
An immersive brand experience within the T-Mobile Signature Store that captures the energy surrounding the 2023 Formula 1 Las Vegas Grand Prix.
Platform Principles
01
Create a bold, cohesiveF1-inspired design system that comes to life across the retail experience.
02
Maintain visual cohesion across physical and digital touch points.
03
Convey the energy of both the Vegas Grand Prix and T-Mobile’s 5G Network.
F1 Inspired Design System
System Elements
T-Digit
Chevron Texture
Chevron Pattern
TeleNeo
Chrome Texture
Neon Effect
Light Streaks
Color Pallet
Magenta
Black
White
Wall Bay Panels
T-Digit
Messaging
Texture
Pattern
Accessory Panels
F1 Helmets
T-Mobile Las Vegas Signature Store
F1 Grand Prix
Retail Takeover
A High Speed
Digital Experience
A Remote Controlled
5G Race Track
Figure-8 Track
VROMBR RC Livery
F1 Simulator
Livery Design
5G Built To Lead
T-Mobile Las Vegas F1 Retail Takeover
F1 Retail Takeover
An immersive brand experience within the T-Mobile Signature Store that captures the energy surrounding the 2023 Formula 1 Las Vegas Grand Prix.
Platform Principles
01
Create a bold, cohesiveF1-inspired design system that comes to life across the retail experience.
02
Maintain visual cohesion across physical and digital touch points.
03
Convey the energy of both the Vegas Grand Prix and T-Mobile’s 5G Network.
F1 Inspired Design System
System Elements
T-Digit
Chevron Texture
Chevron Pattern
TeleNeo
Chrome Texture
Neon Effect
Light Streaks
Color Pallet
Magenta
Black
White
Wall Bay Panels
T-Digit
Messaging
Texture
Pattern
Accessory Panels
F1 Helmets
T-Mobile Las Vegas Signature Store
F1 Grand Prix
Retail Takeover
A High Speed
Digital Experience
A Remote Controlled
5G Race Track
Figure-8 Track
VROMBR RC Livery
f1 Simulator
Livery Design
5G Built to Lead
T-Mobile Las Vegas F1 Retail Takeover
F1 Retail Takeover
An immersive brand experience within the T-Mobile Signature Store that captures the energy surrounding the 2023 Formula 1 Las Vegas Grand Prix.
Platform Principles
01
Create a bold, cohesiveF1-inspired design system that comes to life across the retail experience.
02
Maintain visual cohesion across physical and digital touch points.
03
Convey the energy of both the Vegas Grand Prix and T-Mobile’s 5G Network.
F1 Inspired Design System
System Elements
T-Digit
Chevron Texture
Chevron Pattern
TeleNeo
Chrome Texture
Neon Effect
Light Streaks
Color Pallet
Magenta
Black
White
Wall Bay Panels
T-Digit
Messaging
Texture
Pattern
Accessory Panels
F1 Helmets
T-Mobile Las Vegas Signature Store
F1 Grand Prix
Retail Takeover
A High Speed
Digital Experience
A Remote Controlled
5G Race Track
Figure-8 Track
VROMBR RC Livery
F1 Simulator
Livery Design
