The Core of AI
Samsung CES 2025
CES 2025
An experiential video showcasing how Samsung Semiconductor’s innovations in AI are helping shape what’s next through a more human, customer-focused lens.
Platform Principles
01
Create a bold, visionary video that positions Samsung Semiconductor at the center of AI’s evolution.
02
Transform complex technology into a clear, compelling story about solving the challenges of today and enabling the possibilities of tomorrow.
03
Adhere to a limited duration defined by the client. while minimizing motion fatigue.
CES 2025
THE AI NEXUS
Floorplan
DisplayLED Dimensions 393.7” x 118.11” LED Resolution 5120” x 1536”
Section Eyebrow
KEY VISUAL
AI Cores
Performance
Capacity
Power
Experience
Data Particles
Performance Core
A glowing blue core that compresses into precision silicon, opening at its core to release data particles, breaking the memory wall and unlocking greater bandwidth.
Capacity Core
A glowing purple core that transforms into a semiconductor wafer, with its gridded surface extruding to visualize the massive data volumes powering advanced AI.
Power Core
A glowing orange core that cools into an efficient blue state perfecting power and heat efficiency for optimum AI.
Experience Core
A glowing green core that transforms into a scanning pulse of light to capture precise data to deliver secure, elevated AI experiences.
The Core of AI
TYPOGRAPHY
Character Data Flow
Type builds on letter by letter, then flows off to the right, fading as each character travels out of frame to mirror the movement of data particles.
Magnetic Type Mapping
Type is magnetically drawn into the frame, snapping into position to mirror data particles mapping to the core and forming its gridded surface.
Thermal Type
Type radiates with an intense glow, then cools into crisp, refined letterforms, mirroring the Power Core’s transition from heat to optimized efficiency.
Scanline Type
Type is revealed by beams of light scanning across the frame, mirroring the Core as it scans and captures data particles with precision.
The Core of AI
Samsung CES 2025
CES 2025
An experiential video showcasing how Samsung Semiconductor’s innovations in AI are helping shape what’s next through a more human, customer-focused lens.
Platform Principles
01
Create a bold, visionary video that positions Samsung Semiconductor at the center of AI’s evolution.
02
Transform complex technology into a clear, compelling story about solving the challenges of today and enabling the possibilities of tomorrow.
03
Adhere to a limited duration defined by the client. while minimizing motion fatigue.
CES 2025
THE AI NEXUS
Floorplan
DisplayLED Dimensions 393.7” x 118.11” LED Resolution 5120” x 1536”
Section Eyebrow
KEY VISUAL
AI Cores
Performance
Capacity
Power
Experience
Data Particles
Performance Core
A glowing blue core that compresses into precision silicon, opening at its core to release data particles, breaking the memory wall and unlocking greater bandwidth.
Capacity Core
A glowing purple core that transforms into a semiconductor wafer, with its gridded surface extruding to visualize the massive data volumes powering advanced AI.
Power Core
A glowing orange core that cools into an efficient blue state perfecting power and heat efficiency for optimum AI.
Experience Core
A glowing green core that transforms into a scanning pulse of light to capture precise data to deliver secure, elevated AI experiences.
The Core of AI
TYPOGRAPHY
Character Data Flow
Type builds on letter by letter, then flows off to the right, fading as each character travels out of frame to mirror the movement of data particles.
Magnetic Type Mapping
Type is magnetically drawn into the frame, snapping into position to mirror data particles mapping to the core and forming its gridded surface.
Thermal Type
Type radiates with an intense glow, then cools into crisp, refined letterforms, mirroring the Power Core’s transition from heat to optimized efficiency.
Scanline Type
Type is revealed by beams of light scanning across the frame, mirroring the Core as it scans and captures data particles with precision.
The Core of AI
Samsung CES 2025
CES 2025
An experiential video showcasing how Samsung Semiconductor’s innovations in AI are helping shape what’s next through a more human, customer-focused lens.
Platform Principles
01
Create a bold, visionary video that positions Samsung Semiconductor at the center of AI’s evolution.
02
Transform complex technology into a clear, compelling story about solving the challenges of today and enabling the possibilities of tomorrow.
03
Adhere to a limited duration defined by the client. while minimizing motion fatigue.
CES 2025
THE AI NEXUS
Floorplan
DisplayLED Dimensions 393.7” x 118.11” LED Resolution 5120” x 1536”
Section Eyebrow
KEY VISUAL
AI Cores
Performance
Capacity
Power
Experience
Data Particles
Performance Core
A glowing blue core that compresses into precision silicon, opening at its core to release data particles, breaking the memory wall and unlocking greater bandwidth.
Capacity Core
A glowing purple core that transforms into a semiconductor wafer, with its gridded surface extruding to visualize the massive data volumes powering advanced AI.
Power Core
A glowing orange core that cools into an efficient blue state perfecting power and heat efficiency for optimum AI.
Experience Core
A glowing green core that transforms into a scanning pulse of light to capture precise data to deliver secure, elevated AI experiences.
The Core of AI
TYPOGRAPHY
Character Data Flow
Type builds on letter by letter, then flows off to the right, fading as each character travels out of frame to mirror the movement of data particles.
Magnetic Type Mapping
Type is magnetically drawn into the frame, snapping into position to mirror data particles mapping to the core and forming its gridded surface.
Thermal Type
Type radiates with an intense glow, then cools into crisp, refined letterforms, mirroring the Power Core’s transition from heat to optimized efficiency.
Scanline Type
Type is revealed by beams of light scanning across the frame, mirroring the Core as it scans and captures data particles with precision.
The Core of AI
Samsung CES 2025
CES 2025
An experiential video showcasing how Samsung Semiconductor’s innovations in AI are helping shape what’s next through a more human, customer-focused lens.
Platform Principles
01
Create a bold, visionary video that positions Samsung Semiconductor at the center of AI’s evolution.
02
Transform complex technology into a clear, compelling story about solving the challenges of today and enabling the possibilities of tomorrow.
03
Adhere to a limited duration defined by the client. while minimizing motion fatigue.
CES 2025
THE AI NEXUS
Floorplan
DisplayLED Dimensions 393.7” x 118.11” LED Resolution 5120” x 1536”
The Core of AI
KEY VISUAL
AI Cores
Performance
Capacity
Power
Experience
Data Particles
Performance Core
A glowing blue core that compresses into precision silicon, opening at its core to release data particles, breaking the memory wall and unlocking greater bandwidth.
Capacity Core
A glowing purple core that transforms into a semiconductor wafer, with its gridded surface extruding to visualize the massive data volumes powering advanced AI.
Power Core
A glowing orange core that cools into an efficient blue state perfecting power and heat efficiency for optimum AI.
Experience Core
A glowing green core that transforms into a scanning pulse of light to capture precise data to deliver secure, elevated AI experiences.
The Core of AI
TYPOGRAPHY
Character Data Flow
Type builds on letter by letter, then flows off to the right, fading as each character travels out of frame to mirror the movement of data particles.
Magnetic Type Mapping
Type is magnetically drawn into the frame, snapping into position to mirror data particles mapping to the core and forming its gridded surface.
Thermal Type
Type radiates with an intense glow, then cools into crisp, refined letterforms, mirroring the Power Core’s transition from heat to optimized efficiency.
Scanline Type
Type is revealed by beams of light scanning across the frame, mirroring the Core as it scans and captures data particles with precision.
